Carl F Celebrates

1st Mar 2008

Carl F Petersen is celebrating the fifth year of its on-line tools and accessories shop. Carl F direct, which was launched in 2003, now offers over 1,500 products including power tools, maintenance products and health and safety equipment.

The direct supply business which is run from the company's Midlands based warehouse and administration centre is established as a sister operation to Carl F's hardware distribution organisation. The successful service has evolved to a Web based business and has attracted major brands including DeWalt, Stabila, Little Giant and Henry.

Commenting on Carl F direct, Bruce Bradshaw, Business Development Manager for Carl F said:

"Our primary objective when we launched Carl F direct five years ago was to provide a comprehensive range of premium installer products at competitive prices. I am delighted to report that we have achieved our objective."

Next day delivery has been an important feature of the Carl F direct offer and the company prides itself on offering this service for all lines except ladders